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Air Jordan 1 High Zoom Comfort Black Fire Red Cement Grey
Air Jordan 1 High Zoom Comfort Black Fire Red Cement Grey
Culture Noteā¢ļø / Ł ŁŲ§ŲŲøŲ© Ų§ŁŲ«ŁŲ§ŁŲ©
Origin
Designed by Peter Moore and released on 27 January 2023 as part of the Air Jordan 1 Zoom line. This release has a suede upper in Black/Fire Red/Cement. This is the Air Jordan 1 High rebuilt for standing, not for playing, and finished in a palette that quotes two eras at once: black and fire red from the shoe's own beginnings, cement grey from the Air Jordan 3, the model where Tinker Hatfield introduced the elephant print and moved the Jumpman onto the tongue. The Zoom Comfort chassis keeps the 1985 panel pattern Peter Moore drew with Bruce Kilgore and swaps the tooling underneath for something modern. That is the honest trade: you lose the flat, hard feel of an OG retro and gain the ability to wear it all day. Style code DV1307 060.
Utility
Three colours already, so keep the clothes to two. First: black straight leg denim, a grey sweatshirt matching the cement panels, and nothing red anywhere else. Second: black cargo trousers with the hem stacked and a black bomber, letting the red read as the only signal. Occasion is long days: travel, city walking, standing at gigs, which is what the Zoom build is for. Fit runs true to size with more collar room than an OG retro. Care: condition the black leather so it does not grey out, brush the perforated toe dry, damp cloth on the red panels rather than soap, and clean the thicker midsole regularly since it collects more dirt than a flat cupsole.
Influence
Black and red is the combination the Banned advertising was built on, using the NBA's uniform rule requiring shoes to be at least 51 percent white and Nike's willingness to pay the 5,000 dollar per game fine rather than redesign. That campaign taught the sneaker market that transgression sells and fixed this palette as a statement rather than a colour choice. Spike Lee, directing and playing Mars Blackmon opposite Jordan, made the shape a screen character, and rappers including 2Pac, The Notorious B.I.G., Ice Cube and Jay-Z carried it into music. Adding cement grey folds the design series' second act into the same shoe.
Construction
Above the sole you get the familiar 1 High map, wing tip toe with perforations, separate eyestay, stitched Swoosh panel, high collar carrying the Wings mark from the earliest era of the line. Below it, a Zoom Air unit sits in a thicker, softer midsole, and the collar and tongue are padded more generously than a retro. Black leather takes the bulk of the upper with fire red and cement grey as accent panels, which is a forgiving arrangement: the dark base hides pavement, the grey hides dust, and only the red shows creasing clearly. Expect a heavier shoe than an OG.




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