The New Balance 327, a modern homage to 1970s running shoes, emerged as a design by Charlotte Lee in 2020. This model draws inspiration from the archival 320, 355, and SuperComp, reflecting a rich heritage. The initial release of this striking design included a collaboration with Casablanca, marking its debut at Paris Fashion Week FW20, establishing its early foothold in the fashion world.
Primarily designed for casual, lifestyle use, the New Balance 327 offers a versatile option for everyday wear. The EVA midsole provides cushioning, while the lugged rubber outsole ensures reliable traction. Though known for its lightweight feel, potential buyers should note the fit can be a bit narrow, and arch support is a subjective aspect, requiring consideration based on personal preference.
The New Balance 327 has become a staple, and its influence is undeniable. Naomi Watts has been sighted showcasing the shoe's versatility in general city settings. James Marsden was spotted in New York on November 8, 2023, further cementing its status. The shoe's popularity extends beyond mere functionality, becoming a statement piece embraced by the fashion-conscious, solidifying its place in contemporary style.
The upper combines suede and nylon, featuring a distinctive fang design, providing both texture and visual appeal. The construction incorporates materials like suede, nylon, rubber, EVA, and mesh, ensuring durability and comfort. Key elements include a flared midsole, an oversized 'N' logo on the lateral side, and a lugged outsole inspired by the 355 trail running shoe, along with a rubber heel wrap that echoes the design of the 320, 355, and Supercomp models.