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Before there was hype, there was Stussy. Shawn Stussy started scrawling his surname on surfboards in early-1980s California, then on t-shirts, and almost by accident invented the template every streetwear brand has followed since. That hand-drawn script logo is one of the most influential marks in fashion, and Stussy is having another moment in India right now.
The appeal has never changed: quiet, effortless cool, no try-hard branding, just the mark that started it all. Here are the pieces to buy.
1. Stussy Basic Tee, Navy
The Stussy Basic Tee in navy at Rs 3,499 is the definitive entry point, a clean tee with the iconic hand-drawn script logo on the chest. Navy is more versatile than black and the logo does all the talking. If you buy one Stussy piece, make it this.
2. Stussy Basic Tee, Black
The other essential. The Stussy Basic Tee in black at Rs 3,499 is the wardrobe workhorse, black goes with everything and the white script pops. Between navy and black you have the foundation of a whole streetwear rotation.
3. Stussy Beat Crazy Tee, Red
Want more graphic? The Stussy Beat Crazy Tee in red at Rs 4,999 brings a bolder, print-forward look in a colour that stands out. It is the statement tee of the lineup, the one that carries an outfit on its own.
4. Stussy Beat Crazy Tee, Black
The same great graphic in a stealthier finish. The Stussy Beat Crazy Tee in black at Rs 4,999 gives you the print energy without the loud colour. The pick for someone who wants graphic but keeps their palette dark.
5. Stussy Fuzzy Dice Tee, White
The Stussy Fuzzy Dice Tee in white at Rs 4,999 leans into Stussy's playful, Americana-tinged graphic heritage. A crisp white tee with a fun motif, it is the easiest of the graphics to style with almost anything.
6. Stussy Fuzzy Dice Tee, Smoke
The Stussy Fuzzy Dice Tee in smoke at Rs 3,499 is the same design in a muted, washed grey that feels a little more grown-up. Smoke is the underrated tee colour, and this is the quietly stylish pick of the graphics.
How to style it (and buy real)
Stussy lives on ease: a good tee, relaxed jeans or shorts, clean sneakers, done. The brand was built on not trying too hard, so let the logo be the loudest thing in the fit and keep the rest simple.
As one of the most bootlegged names in streetwear, the print quality, the neck tag and the fabric weight are the fakes' tells, so buy authenticated. Pair a Stussy tee with the workwear in our Carhartt WIP guide or see more in the apparel section.
