The Adidas SL72 OG, a descendant of the original introduced in 1972, carries the legacy of the Munich Summer Olympics. It was born from a need for a lightweight running shoe, a design choice that would redefine athletic footwear. The 'SL' designation itself, short for 'Super Light', was a testament to its revolutionary approach.
Primarily designed for lifestyle and casual wear, the SL72 OG seamlessly transitioned from its athletic roots to streetwear. Its lightweight construction, with an EVA midsole for cushioning, allows for comfortable all-day wear. The rubber outsole provides reliable traction with its distinctive ripple pattern.
The Adidas SL72 OG has become a staple, frequently appearing in the wardrobes of fashion-forward individuals. Bella Hadid, spotted in New York City during an Adidas campaign, exemplifies the shoe's appeal. Emily Ratajkowski, also in New York City, has been seen sporting the SL72, solidifying its place in street style. Furthermore, Suki Waterhouse showcased the shoe at Coachella, demonstrating its adaptability to various style contexts.
This iteration features a low-cut, slender silhouette, drawing inspiration from retro running styles. The materials include nylon, suede overlays, and textile lining, with leather accents and cotton mesh providing further detail. The signature elements, the three stripes and the Trefoil logo, are instantly recognizable.
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