Nike Air More Uptempo "Georgetown" Sneakers

The Air More Uptempo is the loudest sentence Nike has ever written on a shoe. The word AIR runs the length of the upper in a scale no other model attempts, which only makes sense once you know that Nike Air, the pressurised gas unit sealed in the midsole, had already spent a decade as the company's central technology claim after the 1987 Air Max made cushioning a visible design feature. Georgetown puts that shout into college colours, the grey and navy that belong to one of the most recognisable programmes in American basketball. The result is a shoe that is simultaneously a technology billboard and a campus banner, which is a combination only 1990s Nike would have attempted.