The Gucci Off The Grid Tennis 1977 Low, a testament to Gucci's legacy, first appeared as a reinterpretation of a classic retro tennis shoe from the late 1970s. This marked a pivotal moment for the House, showcasing its initial foray into merging fashion with the world of sport and athletic design. The launch of the "Off The Grid" collection in mid-2020 further solidified Gucci's commitment to sustainable practices.
Primarily designed for casual wear and lifestyle purposes, the Gucci Off The Grid Tennis 1977 Low offers a blend of comfort and high fashion. The standard casual sneaker cushioning and treaded rubber outsole with Gucci branding ensure a balance of style and functionality. It comes with a recycled nylon dust bag, an FSC-certified recycled cardboard box, and an additional pair of laces.
The cultural impact of this shoe is undeniable. The "Off The Grid" collection campaign, which featured the sneaker, saw prominent figures like Jane Fonda, gracing global campaign imagery. Also featured in the campaign was Lil Nas X, seen globally, showcasing the brand's reach. Furthermore, the collection included King Princess, also featured in the global campaign imagery, alongside other influential figures.
The sneaker is meticulously constructed from a low-top ECONYL® nylon canvas, showcasing the iconic GG logo pattern in black. The materials list includes ECONYL® regenerated nylon derived from discarded materials, recycled polyester, organic cotton, and recycled steel. The design incorporates the signature Web stripe in red and green, a textile logo patch, and an embossed GG motif on the sole.
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