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Kiko Kostadinov x ASICS UB10-S Gel Kayano 20 Moss Gunmetal
Kiko Kostadinov x ASICS UB10-S Gel Kayano 20 Moss Gunmetal
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Culture Note™
The genesis of this collaboration stems from the ongoing partnership between Kiko Kostadinov Studio and ASICS SportStyle. This union, with Kiko Kostadinov at the creative helm, has consistently delivered compelling designs. The UB10-S series represents a reimagining of classic running aesthetics, drawing inspiration from the GEL-Kayano 20, a shoe that has solidified its status as a cultural touchstone.
Originally conceived as a stability running shoe, the UB10-S Gel-Kayano 20 has been meticulously re-engineered for everyday wear. It is categorized as casual footwear/sportstyle, offering exceptional comfort and support. The inclusion of Dual GEL® technology inserts in the rearfoot and forefoot, alongside FluidRide™ technology in the midsole, ensures superior impact absorption and enduring stability.
The impact of this collaboration is undeniable, with Kiko Kostadinov, the creative director, spearheading the SportStyle category's innovative direction. The design ethos, rooted in the GEL-Kayano 20's legacy, has resonated within the fashion and streetwear communities. The collaboration's success is a testament to the influence of the ASICS brand, which has continued to redefine footwear trends. The shoe's design has become a symbol of modernity.
The upper's architecture showcases a double-layered mesh construction, augmented by synthetic and leather overlays. This design incorporates the FLUIDFIT™ cage application, ensuring a supportive and secure fit. The materials, inspired by the techniques of découpage and natural simulacrum, echo geological formations, such as fossils, and everyday objects, enhancing the shoe's visual depth and tactile experience.
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