New Balance 327 Black White Tongue Logo

Part of New Balance's 327 line. This release has a suede upper in Black/Black/White. This 327 puts branding where you do not expect it. The model is already the most graphic shoe New Balance makes, built from the low profile and flared outsole of its older racing shapes with the block N enlarged until it spans the side wall, and this version adds a logo treatment on the tongue as a second point of identification. Black and white keeps the contrast hard so both marks read clearly. For a company that started in 1906 making arch supports and spent most of its life being the sensible option, deciding that its own house mark is the product is a genuine change of posture.