The New Balance 327, a modern interpretation of classic 1970s running shoes, was conceived by Charlotte Lee and launched in 2020. This design draws heavily from iconic models like the 320, 355, and SuperComp, paying homage to New Balance's rich heritage. The initial unveiling occurred in collaboration with Casablanca at Paris Fashion Week FW20, immediately establishing its high-fashion credentials.
Primarily designed for casual wear and a lifestyle aesthetic, the New Balance 327 is perfect for daily use, city strolls, and light activities. The EVA midsole provides soft and comfortable cushioning, making it suitable for extended periods of wear. The lugged rubber outsole, especially the gum variant, delivers solid traction across diverse surfaces, enhancing its practicality for everyday use.
The New Balance 327 has become a coveted item in fashion circles, regularly spotted on influential figures. The shoe has graced the streets of New York City, worn by Katie Holmes, solidifying its place in urban style. James Marsden was seen in New York wearing the 327 in November 2023, showcasing its continued relevance. The 327 has been associated with celebrities like Kendall Jenner and Naomi Watts, emphasizing its widespread appeal and fashion-forward status.
The upper construction features a blend of pigskin suede overlays and a nylon base, elegantly showcasing the design's unique form. The signature elements include the oversized 'N' logo on the lateral side, a flared midsole, and a lugged outsole inspired by trail running shoes. Furthermore, a rubber heel wrap, retro-inspired nylon tongue, and medial linear branding contribute to its distinct character.
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