The New Balance 550, initially christened the P550 Basketball Oxford, emerged in 1989. This design, courtesy of Steven Smith, was conceived with a clear basketball-centric purpose. However, the model soon faded from the public eye, succumbing to the ephemeral nature of the market.
Primarily intended for casual wear, the New Balance 550 seamlessly integrates into a lifestyle context. The shoe incorporates a cushioned midsole with EVA foam and an Ortholite insole, enhancing comfort. The rubber outsole, complete with an updated traction pattern and flex grooves, ensures reliable grip and flexibility for everyday use.
The 550's resurgence is a testament to the power of collaboration and the enduring appeal of retro aesthetics. The partnership with Aimé Leon Dore (ALD) and Teddy Santis in 2020 was instrumental in propelling the shoe to global recognition. This revival sparked a vintage/retro trend, cementing its place in street style and influencer fashion. The New Balance 550, once a forgotten design, now stands as a symbol of cultural relevance.
The upper of the 550 boasts a low-top silhouette, crafted from a blend of premium leather, suede, and perforated leather. This is complemented by a breathable mesh lining and synthetic panels. Signature elements include the prominent 'N' logo on the side, the "550" notation, a basketball graphic on the tongue tag, and a two-tone, high-profile outsole.
.svg)
.svg)
.svg)