Nike Air Force 1 Low Supreme White

The Air Force 1 Low in white is the most reproduced sneaker Nike has, and that ubiquity is the whole reason it works as a collaboration base. There is no colourway to negotiate with, no graphic to compete against, just a wide white leather panel and a thick white midsole. When Supreme's name goes on that shoe, the only thing that changes is who is speaking, which is the cleanest form a co-branded release can take. It is also the opposite of how Nike built its early business, when Blue Ribbon Sports was distributing someone else's shoes out of Phil Knight's car boot. Here the shoe is the constant and the name is the variable.