The V-90 O.T., a retro leather model, materialized in 2024, drawing inspiration from the iconic basketball sneakers of the 1990s. Its introduction marked a deliberate embrace of the athletic fashion sensibilities of that era, infused with contemporary design elements. The Veja brand, the visionary behind this model, was established in 2004/2005, a testament to its enduring commitment.
Designed for versatility, the V-90 O.T. is ideal as casual footwear for daily routines, easily transitioning to smart-casual and urban outfits. Its construction incorporates a bio-based E.V.A. insole, providing moderate padding, with a removable cushioned insole for added comfort. The rubber sole, made from a blend of Amazonian rubber, silica, recycled, and synthetic rubber, ensures reliable traction, making it suitable for lifestyle wear.
The V-90 O.T. has swiftly become a cultural touchstone, embraced by key figures in the fashion landscape. The brand's ethos resonates deeply with style-conscious individuals who value ethical and sustainable practices. The V-90 O.T. has solidified its position within the minimalist streetwear movement. The Veja brand, through its commitment to ethical sourcing and sustainable practices, has garnered a devoted following.
The V-90 O.T. is meticulously crafted as a low-top sneaker, featuring a paneled design and a perforated toe box. The upper is constructed from O.T. (Organic Traced) leather sourced from 100% organic certified farms in Uruguay, tanned in Brazil with reduced dye usage. Panels of suede and O.T. leather, alongside the signature "V" logo patch, enhance the aesthetic. The shoe features a tech lining made of 100% recycled polyester.
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