Air Jordan 1 RETRO High OG Court Purple 2.0

Designed by Peter Moore and released on 11 April 2020 as part of the Air Jordan 1 line. This release has a leather upper in Court Purple/White/Black. Court Purple 2.0 is the second run at a colourway the 1 was never designed for. The original palette was Chicago: red, black and white, colours that function as brand property on their own. Purple has no claim on that history, which is exactly why it works on the High OG, the cut Peter Moore and Bruce Kilgore drew for a rookie Nike signed on 26 October 1984 hoping for 3 million dollars in sales over three years. The shoe passed 150 million instead. A 2.0 exists because the first version sold, and the market told Nike the silhouette can host any team colour convincingly. Deep purple against white is the most confident non-Bulls statement the model makes.