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2.3KAir Jordan 1 RETRO High OG Nrg Not For Resale Sale
Air Jordan 1 RETRO High OG Nrg Not For Resale Sale
Culture Note™️
Origin
The Air Jordan 1 Retro High OG "Not For Resale" emerged as a direct challenge to the prevailing sneaker resale culture, a defiant statement against the commodification of footwear, designed to be worn. This iteration, released on November 7, 2018, by ex-Jordan Brand NRG designer Frank Cooke, was a bold move by the brand. The shoe's creation was rooted in a desire to promote the original intent of sneakers: personal enjoyment and use, not speculative investment.
Utility
Primarily intended for casual wear and lifestyle purposes, the Air Jordan 1 Retro High OG "Not For Resale" encourages everyday use and enjoyment. Its design, with a focus on wearability, counters the trend of keeping sneakers pristine for resale value. The deep red rubber outsole with the classic Air Jordan 1 traction pattern ensures both style and functionality, suitable for various settings. The shoe's construction and messaging emphasize its role as an item meant to be experienced, not merely possessed.
Influence
The Air Jordan 1 "Not For Resale" has significantly impacted sneaker culture, its influence felt through various channels. The shoe's anti-resale stance and design aesthetic resonated with Virgil Abloh, whose work, particularly "The Ten" collection, shared a similar deconstructive approach. The shoe's messaging, designed by Frank Cooke, has also influenced many in the sneaker community. The Air Jordan 1, designed by Peter Moore, has become a staple in both sneakerhead and streetwear cultures, influencing fashion trends worldwide.
Construction
The "Not For Resale" model boasts a high-top silhouette, featuring classic color blocking with premium tumbled leather in Sail, Black, and Varsity Red. The shoe includes signature elements such as the "NOT FOR RESALE" text printed on the midsole and "NO PHOTOS" embroidered on the heels. Further embellishments include "WEAR ME" on the tongues, "PLEASE CREASE" stamped on the toe box, and "NO L'S" on the insoles, reinforcing its anti-resale message. The iconic Wings logo and Nike Swoosh complete the design.




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Most Asked Questions
How We Always
Guarantee the Best Prices?
Luxury Marketplace
In luxury marketplaces, prices depend on demand - less popular items sell below retail.
Competition Between Sellers
Our 5,000+ verified sellers compete with each other, giving you the lowest prices.
price Comparision
We show you price comparisons across sellers so you always get better deals.
Helping Sellers, Helping You
We help sellers buy smarter inventory, so they can offer you better prices.
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