Hoka Bondi 9 Oatmeal

Released on 15 January 2025 and part of Hoka's Bondi 9 line. This release has a mesh upper in Oatmeal/Oat Milk. Oatmeal is a colour that only makes sense once a running brand has become a lifestyle one. Hoka spent its first years as a specialist product with loud colour blocking, then Deckers Brands, the group behind UGG and Teva, acquired the company on 1 April 2013, and distribution and volume scaled sharply from there. Scale changes the palette: you start making the shoe in tones people can wear with normal clothes. A warm neutral Bondi 9 is that decision made visible, the brand's most cushioned road silhouette rendered in something closer to a knitwear colour than a race kit colour, without softening what is underneath.