Air Jordan Jordan 1 Low Court Purple White

Designed by Peter Moore and released on 20 October 2020 as part of the Air Jordan 1 line. This release has the White/Court Purple/Black colourway. Court Purple on white is one of the cleanest colour splits this silhouette takes, and it works because the Air Jordan 1 was designed to be read from a distance. Peter Moore drew it with Bruce Kilgore after Nike signed Michael Jordan on 26 October 1984 to a six year, 2.5 million dollar deal with a royalty attached, roughly three times any other contract in the league. Nike expected three million dollars of sales over three years. The first 50,000 pairs sold out and the shoe passed 150 million dollars. Purple never belonged to the Bulls, which is why this pairing reads as a design decision rather than a tribute.