New Balance 327 Grey Matter White

The New Balance 327, a modern marvel, draws inspiration from the brand's rich heritage of 1970s running shoes. Its genesis lies in the iconic 320, the first New Balance shoe to bear the distinctive 'N' logo and numerical naming convention. This design, spearheaded by Charlotte Lee, debuted in 2020, initially captivating audiences through a celebrated collaboration with Casablanca, solidifying its position as a contemporary reimagining of 70s-era simplicity, and building upon a legacy of athletic innovation. The design takes cues from the 355 trail runner and the SuperComp, further rooting itself in the brand's history.