The New Balance 327, a creation of designer Charlotte Lee, first emerged in April 2020, gracing the runways of Paris Fashion Week in collaboration with Casablanca. It's a modern reinterpretation of New Balance's rich heritage, drawing inspiration from iconic 1970s running models like the 320, 335/355, and Super Comp. This fusion of retro aesthetics and contemporary design quickly established its place in the fashion world.
Primarily designed for casual and lifestyle wear, the New Balance 327 provides everyday comfort and style. It is an excellent choice for light walking and making a fashion statement, rather than for high-impact athletic activities. The EVA midsole offers cushioning, while the studded rubber outsole ensures reliable traction. It embodies a blend of comfort, fashion-forward design, and versatility for daily use.
The New Balance 327 has become a sought-after item, celebrated by a diverse group of individuals. Notably, Meghan Markle, the Duchess of Sussex, was seen sporting this model during a casual outing in late 2023. James Marsden, in November 2023, was also spotted in New York, further cementing its appeal. The shoe's presence extends beyond the elite, with Rihanna seen rocking the 327 courtside at a basketball game, solidifying its place in popular culture.
The 'Moonbeam Outerspace' variant of the 327 model showcases a meticulously crafted upper. It blends suede, nylon, and mesh materials, featuring the distinctive exaggerated fang design and a rubber heel wrap. The design incorporates an oversized, asymmetrically applied 'N' logo, a flared midsole, and a lugged outsole, paying homage to the 355 trail running shoe. Further enhancing its unique appeal are the retro-inspired nylon tongue and split eyerow construction.