New Balance 550 Black Grey Matter

The New Balance 550, initially conceived in 1989 as the 'P550 Basketball Oxford', was the brainchild of Steven Smith, designed as a low-top alternative to the 650 model. Its initial run was short-lived, fading into obscurity amidst the dominance of other established athletic brands. The shoe's revival in 2020, spearheaded by Aimé Leon Dore and its founder Teddy Santis, marked a pivotal moment in its history.