The Air Jordan 3, a pivotal design by Tinker Hatfield, emerged as a game-changer, introducing the iconic elephant print, a visible Air unit, and the revered Jumpman logo. This marked a crucial evolution in the Air Jordan line.
Primarily designed for casual wear, the Jordan 3 Retro Black Cement (2018) offers versatility and style. Its robust rubber outsole, with a classic herringbone traction pattern, provides excellent grip, making it suitable for various everyday activities.
The Air Jordan 3's influence is undeniable, with Michael Jordan himself famously donning the original Black Cement 3s during his historic 1987-1988 MVP season, including the 1988 All-Star Game. This particular model holds a special place in sneaker culture, beloved by collectors and purists alike. The return of the original 'Nike Air' branding on the heel, absent from previous retros, further solidified its status as a must-have.
The upper is meticulously crafted with a mid-cut profile, featuring a black tumbled and smooth leather. The design incorporates the signature elephant print overlays on the toe and heel, complemented by a visible Air unit in the heel and a polyurethane midsole for superior cushioning.
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