Originally conceived in 1989, the New Balance 550, known then as the 'P550 Basketball Oxford,' emerged as a performance basketball shoe. Its initial release, however, did not garner substantial recognition, leading to its eventual archival. The brand’s forward-thinking design was simply ahead of its time.
Primarily designed for performance basketball in its original iteration, the New Balance 550 has been re-engineered for a lifestyle and casual aesthetic. The EVA foam midsole, coupled with Ortholite insoles, ensures superior comfort. The rubber outsole, featuring an updated traction pattern and flex grooves, guarantees durability and grip on diverse surfaces.
The New Balance 550 has achieved a significant presence in contemporary culture. Its embrace by prominent figures has solidified its status. At the US Open in New York, USA, on September 1, 2023, Justin Bieber was observed wearing the New Balance 550. Jack Harlow's endorsement further amplified the shoe's appeal, including a dedicated Instagram Post on September 10, 2022, and a teased collaboration for his 'Come Home The Kids Miss You' Pack in June 2022. The 550's influence extends to fashion-forward individuals such as Kendall Jenner, who was seen wearing the shoe while leaving an NBA game at the Staples Center, Los Angeles, USA, in mid-2022. The New Balance 550 transcends its athletic origins, representing a fusion of sport and style.
The 550 silhouette is a low-top marvel, meticulously crafted with a blend of smooth and perforated leather, complemented by a breathable mesh lining. The design incorporates signature elements, including the iconic 'N' logo on the quarter panels, 550 branding, and a woven tongue adorned with a basketball graphic. Its two-tone high-profile outsole provides the finishing touch.
.svg)
.svg)
.svg)
